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Sprecks Website Design

Sprecks Plantation House

Branding & Web Design

For the branding of this newly renovated vacation rental home on the North Shore of Maui I wanted something that really gave a feeling of a beach home. While the four suites available are beautiful and fairly luxurious, I also had to keep in mind that their main target audience are windsurfer, kiters, and surfers. The result was hand drawn type with a small wave set into a circular shape. It has a playful movement and personality without forfeiting the elegance of the surroundings.

I used the same approach in the website design creating a site that is bright and image-heavy yet simple, informative and easy to navigate.

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