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Filter

Identity, Print Design + Web Design

Filter was my final project at Vancouver Film School which won an award for Best Interactive Design. I took this project from concept to execution which was a 60 page design document and a fully functional website.

The project began as a campaign to raise awareness of a Canada Post initiative that allows you to opt-out of receiving unaddressed or 'junk' mail by putting a small red dot on your mailbox. However, during research and conceptualizing, I decided to take the project in a different direction by creating a company that gives you an option to opt back in to receive the admail you still want. The final deliverable included a working website, a design document, a brand identity and an advertising campaign.